Two ways to buy the same thing. Pay once and own what we build today, or subscribe and keep everything we build from here.
The same capability. The difference is what you are left holding.
today’s build
$5,000one-time, from
Fully custom. We build the CRM and the website to what the scoping call defines, deploy it on your server, and hand over the code.
You own the version we build. There is no future development in this price — what we ship at launch is what you have.
everything from here
$350–500a month
The same capability on our standard platform. It is built on the Housing Market CRM and the marketing tools we run our own business on.
The boundary stays open on this side. What we build after you sign is yours as well, at no extra cost.
Most people are better off subscribing. Buying once is the right call if you need to own what you run on, or if your records are not allowed to sit on somebody else’s servers.
The subscription includes a set of real estate website templates. The screenshots are not up yet; this is what the set covers.
One person, their listings, and a way to be contacted.
An agent who works a few neighbourhoods and writes about them.
A team roster, per-agent pages, and listings split between them.
Offices in more than one city, each with its own team and stock.
One project, its units, its floorplans, and a register of interest.
Several projects at once, at different stages of completion.
Availability that changes weekly, and tenants applying online.
Floor areas, lease terms and tenancy details rather than bedrooms.
Parcels sold by area and boundary, with plans rather than photos.
Buyers from outside the country, reading in more than one language.
We go through what you have, what you need, and what you already pay for. What is included gets written down and agreed before anything is built.
We build it and show you it working. You tell us what is wrong while it is still cheap to change.
It goes live. On a one-time build we deploy it on your server and hand over the code. On a subscription it stays with us and we run it.
You take it with you. On a one-time build it is already on your server and we were never holding it. On a subscription we export your records and your files and hand them over. We do not hold on to your records to make leaving difficult.
Usually. We look at what you are on during the scoping call. If it can be exported, we bring across contacts, enquiries, listings and the history attached to them. If it cannot be exported, we will tell you that on the call rather than after you have paid.
On a one-time build, you do. It is handed over and you may change it, or have anyone else change it, without asking us. On a subscription the platform stays ours — that is what makes it possible to keep improving it for everybody at once. Your data is yours either way.
On a one-time build it is optional and runs $50–100 a month. It covers keeping the thing running: updates, security patches, and fixing what we built when it breaks. It is not new development — new features are scoped and quoted like any other work.
That comes out of the scoping call, because it depends entirely on what is in scope. We would rather give you a date we can meet once we know what we are building than a number now that means nothing.
Yes, as a custom build priced at the time. Be clear about what that is: it is a new engagement, not an upgrade. What you have paid in subscription does not come off the price, and what you would own is the version built for you then, not the platform.
No. Housing Market Ads puts your listings in front of people on the portals. This is the CRM and the website you run your own side of the business on. They sit next to each other.
Which of the two suits you usually falls out of one conversation. Say what you run on today and what you want instead.